─── THE PROBLEM

Hidden Trails is an existing platform dedicated to offering equestrian vacation packages around the world, connecting travelers with unique horseback riding experiences. However, the current user experience is hindered by several usability issues.

─── THE PLAN

01. EXISTING ISSUES

It currently takes four separate clicks to see all the trips within any specific country, and where to click is not very clear.

The price of a trip is no longer visible when you click into it and important information such as accommodations and itineraries are not presented clearly enough.

The image gallery for each trip is displayed vertically, which does not work well next to the text, making the page feel cramped.

The process of booking a specific trip is confusing and complicated. Many users may be hesitant to book an expensive trip on an unstable platform without being in contact with a representative first.

Each page of the site is very crowded and overwhelming to the user, the color palette of the entire site is not visually appealing. The site feels outdated, and navigating it is not a straightforward or enjoyable experience.

02. SOLUTIONS

• Allow users to see all continents and countries with available trips in just a few straightforward clicks.
• Display trip image galleries horizontally to better fit with other contents of the page.
• Create a more straightforward and secure process for inquiring and booking a trip.
• Provide an overall increase in ease of use that does not require much thinking or confusion from the user.

03. REDESIGN

Wireframes

Redesigns